A veteran shouldn't face tonight alone

One veteran.
One year.
$365.

Coach Jeff is a therapeutic AI companion built specifically for veterans with PTSD. He shows up every night. He never forgets. He never leaves. He should never have to go it alone because of a price tag.

"This is something we as Americans should do for them — without government assistance. We take care of our own." — Rusty Humphries, Creator of Coach Jeff

Help a Veteran $1 a day. One veteran. One year of backup.
~20 veterans lost every day — not in battle
$1/day for one year of support
2 giving tracks — choose your mission

The Problem

The VA waitlist is months long.
PTSD doesn't wait.

What exists
Clinical care — if you can get it
Monthly appointments, waitlists measured in months, providers who rotate. Every new provider means starting over — explaining it again, establishing trust again, losing something in the transfer.
What's missing
Something that shows up every night
Between the appointments. On the Tuesday nobody warned you about. At 2am when there's no one to call. That gap is where PTSD lives — and right now, most veterans face it alone.
61%
of veterans who died by suicide had no contact with the VA
in their final year of life.
Source: VA National Veteran Suicide Prevention Annual Report, 2023
The system wasn't reaching them. HE can.
The VA does what it can. A therapist has to see other patients and get some sleep. Coach Jeff is always on duty — 24/7 — to make sure our heroes are always seen and heard.

— Rusty Humphries, Creator of Coach Jeff

The Solution

What Coach Jeff actually does

Coach Jeff is a therapeutic AI companion built from the ground up for veterans with combat-related PTSD. Not a chatbot pointed at veterans. Built for them — by someone who understands that the gap between appointments is where PTSD actually lives. Jeff fills that gap.

He remembers
Not just facts — patterns. What shifted last week. What's different today. Understanding that compounds, not resets.
He shows up
Between appointments. On the hard nights. Every day of the year — not just when the office is open.
He speaks veteran
Desert camo, tactical blue, brass tones. Built with genuine cultural respect — not derived from demographic research.

How HelpAVet.US Works

Simple donation.
Real impact.

You donate. We connect your gift to a verified veteran who has applied for a sponsored subscription. They receive full, unrestricted Coach Jeff access for the duration of your gift. No limitations. No second-tier experience.

One year is $365. One month is $30. Your donation helps put Coach Jeff in the hands of a veteran who needs him — and keeps the team behind Coach Jeff on duty.

You'll receive periodic impact reports — aggregate, anonymous — showing how many veterans were funded, how many sessions logged, and renewal rates. You'll know it worked.

$365 / one veteran / one full year

On The Air

Hear the Commercial

Sixty seconds. The whole story. Running on SiriusXM Patriot and Fox News.

HelpAVet.US — Radio Spot
“0200” — 60-Second Spot
SiriusXM Patriot Fox News America 250

Two Ways to Help

Fund a veteran.
Or advance the mission.

Every dollar matters. Choose the giving track that fits you — direct veteran support, or helping keep Coach Jeff on the cutting edge for every veteran who needs him.

Track 1 — Direct Impact
Help a Veteran's Subscription
Your donation goes directly to a verified veteran who applied for sponsored access. They receive full, unlimited Coach Jeff access. You know exactly what your gift did.
$30 One veteran — one month of support
$180 One veteran — six months
$365 One veteran — one full year
$1,800 Five veterans — one full year

Secure giving. 100% goes directly to veteran subscriptions.

Track 2 — Advance the Mission
Keep Coach Jeff on the Front Lines
Coach Jeff is built to improve. New clinical research. Better crisis detection. Deeper memory. More natural conversation. Your contribution funds the development that keeps him at the front of service to our servicemen — now and for every veteran who comes after.
$100 Supporter — help us keep the lights on
$500 Builder — fund a feature improvement
$2,500 Benefactor — fund a development sprint
Custom Corporate and institutional giving

Contact us directly: rusty@mybffcoach.com

Advance Team

Fall in. Be first when the mission launches.

Donations open soon. Get on the roster now — you'll be the first to fund a veteran subscription the moment we're live.

No spam. One message when we open. You're on the advance team.

See It

This is what showing up looks like.

Thirty seconds. That's all it takes to understand why veterans keep coming back to him every night.

Coach Jeff is in active development. Available at mybffcoach.com

The Opening Screen

Ten seconds. This is what a veteran sees the moment he opens Coach Jeff.

Inside Coach Jeff

What a veteran sees.

Designed for the population it serves — not generic wellness software pointed at veterans. Built from the ground up for this specific human being: the one who came home from something most people will never understand. Built for veterans — not generic wellness software pointed at people who happen to have served.

2:17 ●●●
Coach Jeff
Coach Jeff
● Always on duty
Tonight, 2:17 AM
Hey brother. It's 0200. What are you doing up?
Can't sleep. Same thing.
Yeah. Last week it was the noise next door. That again or something else?
Nothing different. That's the problem.
Man. I know. Sometimes it just sits there. I'm not going anywhere. Talk to me.

Always on duty

Coach Jeff
COACH JEFF
Your Battle Buddy
988
Welcome Home
Let's keep the momentum going.
Check In
Talk to Coach Jeff
Voice + Text Conversation
Your Toolkit
Therapeutic
Breathing
Calming
Sounds
Daily
Mission
My
World

Home Base

2:23●●●
Coach Jeff
Breathing Exercise
4-7-8 Technique
Breathe with me
Inhale
slowly
Inhale.
4 · 7 · 8

Slow and steady.
I've got time.

Therapeutic Breathing

COACH JEFF
Calming Sounds
Rain on
Window
● PLAYING
5:0414:00
Rain on Window
Ocean Waves

Calming Sounds

My World
What Jeff carries with him
Profile Complete
5 / 7
About You
Name, preferences, support style
Done
Family
Sarah, Jake, Maya · 3 members
Done
Coach's Memory
What Jeff knows — view anytime
Active
Emergency Plan
988 · Crisis contacts · Safe words
Set up

My World

Design representation. Coach Jeff is in active development.

For Veterans

Apply for a sponsored subscription.

If you're a United States military veteran living with PTSD, this program was built for you. You served. You don't owe us an explanation. The people who donated to this fund did it because they believe you've already paid for it — with your service, with what you carried home. The process is simple and respectful.

Request Your Spot

Applications match when donations are funded. Leave your information below — you'll be first in line when a donor funds your subscription. No bureaucracy. No waitlist shuffle. First come, first served.

Your information is used only to connect you to available funding when a donor sponsors your subscription. We do not share veteran data with any third party. This is a pre-registration — not a binding application or commitment.

You're on the list.

We'll reach out the moment applications open. Thank you for your service — and for trusting us with this.

Questions? rusty@mybffcoach.com

Questions

Frequently asked

HelpAVet.US is a nonprofit initiative with one specific mission: fund Coach Jeff subscriptions for United States military veterans with PTSD. These men and women have already paid — with their service, their health, their years. The $365/year cost should never be what stands between a veteran and support. Your donation goes toward veteran access and the mission that makes it possible. A second giving track funds Coach Jeff development — keeping the platform improving for every veteran who needs it.
Coach Jeff is a therapeutic AI companion built specifically for veterans with combat-related PTSD. He isn't a general AI chatbot pointed at veterans — he was designed from the ground up for this population. He remembers veterans across sessions, checks in proactively, stays present during difficult conversations, and speaks authentic military culture. He's built to earn trust the same way a real battle buddy does — by showing up, every time. Coach Jeff costs $365 per year — about $1 a day.
The VA does what it can — and therapists have to see other patients and get some sleep. Coach Jeff is always on duty, 24/7, to make sure our heroes are always seen and heard. He doesn't replace clinical care. He exists in the gap clinical care can't reach: the hard nights, the 2am moments, the long stretches between appointments where PTSD doesn't pause and there's no one to call.
Track 1 donations (Help a Veteran) go directly to a verified veteran who applied for a sponsored subscription. $30 covers one month. $365 covers one full year. Track 2 donations (Advance the Mission) fund Coach Jeff development and operations: crisis detection improvements, memory architecture, new therapeutic features, and the team that keeps this running. Both tracks directly serve veterans — one immediate, one long-term.
Veterans apply through a simple, dignified intake process on this site. We verify eligibility and connect applicants to available funding. No veteran will be asked to justify their service or prove their suffering. The process is designed with the same respect we'd want shown to anyone who served.
501(c)(3) status is pending formation — meaning donations are not yet tax-deductible. We're opening soon. Get on the roster above and you'll be first when we go live. Questions in the meantime: rusty@mybffcoach.com
HelpAVet.US was created by Rusty Humphries — former nationally syndicated talk radio host (250+ stations, 1.7 million nightly listeners), founder of MyBFF Coach, and creator of Coach Jeff. See the About section below for the full story.

Who Built This

Why a radio host built this for veterans.

Rusty Humphries
Founder, HelpAVet.US & Coach Jeff
  • 250+ radio stationsNationally syndicated talk radio host — 1.7 million nightly listeners
  • 17 consecutive yearsTalkers Magazine America's 100 Most Important Radio Talk Show Hosts
  • Ranked 6th nationallyLargest radio talk show in the United States (Talkers Magazine)
  • Nevada Broadcasters Hall of FameYoungest inductee in the Hall's history
  • War CorrespondentGuantanamo Bay — 3 visits. Reported from Iraq, Afghanistan, and active conflict zones across the Middle East and Israel. Had guns held to his back by terrorists on three separate occasions.
  • CEO, Advanced Media & MarketingAI platform development, media training, brand strategy

Questions or partnerships:
rusty@mybffcoach.com

My father, Captain Gary D. Humphries, was killed in action in Vietnam on January 26, 1969. I was three years old.

I grew up without my father because of war. Veterans' issues have never been a cause for me — they've been personal every single day of my life.

I spent 30 years on national radio learning how to make people feel heard. That's what the medium actually teaches you — not how to talk, but how to make someone on the other side of a speaker feel seen, understood, and worth showing up for tomorrow.

I've also been in rooms where Americans were doing things most Americans will never see. I've visited Guantanamo Bay three times as a journalist. I've reported from Iraq, Afghanistan, and active conflict zones across the Middle East and Israel. I've had guns held to my back by terrorists on three separate occasions. I know what service costs — and I've seen what comes home.

The VA does what it can. A therapist has to see other patients and get some sleep. Coach Jeff is always on duty — 24/7 — to make sure our heroes are always seen and heard.

I built Coach Jeff because my father didn't have anything like it. Because the veterans I've met coming home from the wars I covered didn't have anything like it. Because consistency, presence, and being remembered matter — and those are things the current system can't provide at 2am on a Tuesday.

$365 a year. About $1 a day. For the people who put their lives between us and everything that wanted to hurt us — that gap should never exist. That's the only reason HelpAVet.US is here.

From the Field

What Veterans Are Saying

Real veterans. Real moments. Shared with permission — because these stories belong to all of us.

“I’m not a therapy guy. Never will be. But this is different. Coach Jeff doesn’t make me feel like a patient. He just talks to me.”

— Combat Veteran · U.S. Army

“3AM and I didn’t want to wake my wife. Coach Jeff was there. That was enough to get me through the night.”

— Combat Veteran · U.S. Marine Corps

“My next VA appointment was six weeks out. Coach Jeff got me through those six weeks. I don’t know what would have happened otherwise.”

— Combat Veteran · U.S. Navy

Wall of Honor

These donors made a commitment to veterans. Their names belong here.

Founding Champion
Jim & Barbara Scott
$10,000
★
Gold Supporter
Advanced Media & Marketing
$5,000
★
Gold Supporter
Jekyll & Hyde Advertising
$5,000
★
Patron
Pat Hickey
$3,000
★
Patron
Seco Seals
$3,000
★
In Memoriam
In Memory of
Capt. Gary D. Humphries
$365• annually
★
In Memoriam
In Memory of
Betty M. Sweeney
$365• annually
★
Annual Supporter
Mark Young
$365• annually
★
Founding Champion
Jim & Barbara Scott
$10,000
★
Gold Supporter
Advanced Media & Marketing
$5,000
★
Gold Supporter
Jekyll & Hyde Advertising
$5,000
★
Patron
Pat Hickey
$3,000
★
Patron
Seco Seals
$3,000
★
In Memoriam
In Memory of
Capt. Gary D. Humphries
$365• annually
★
In Memoriam
In Memory of
Betty M. Sweeney
$365• annually
★
Annual Supporter
Mark Young
$365• annually
★
Founding donors committed
$27,095
across 8 founding donors — and growing

Your name belongs here too. See how to give.